Saturday, October 28, 2017

"The Money Is In The List" or is it?

"The Money Is In The List"by Adam Mahan If you are involved with marketing at all, you've probably come across the phrase 'the money is in the list' on more than one occasion. This phrase more or less describes how your email list/s corresponds to how much money you make over time. The more people you have on your list, the more money you are likely to make. But the real benfit of having a strong list is the communication and the relationships with your customers/clients. But how do I build my list? The first and possibly most important step is to establish a relationship with those already on, or potentially going to be on, your list. It is important to see them as assets and friends, not just a way to put some change in your pocket. Treat them as if you're their best friend. Make them feel good, offer help where appropriate, build trust. If they trust you, they will buy from you. No matter what you use, whether it be a blog, website, or something else, the content you provide should be supplemental, educational, and worth reading. Avoid producing crap. Be reliable, be educational, show that you know what you're doing. Of course, you probably already know that, but let's take this a step further. Offer something extra, something of special value, that only email subscribers could get. The average person will sign up to almost anything right away if they know they are getting something special in return. Offer a compolimentary consultation, a tutorial, a slideshow, maybe even daily tips. Something that will hook their attention and have them coming back for more. What should I include in my newsletter? Basically, your newsletter should be treated how you would treat your blog or website: · You want a clean design, not something that looks like it was made by an animal. · A way to direct attention to where you want it. · An intro, a middle, and a conclusion. · A way for people to share it. · An about the author section, with a photo of yourself (optional), and a short introduction/personal message. · Links to free downloads of your creations (optional). · Afilliate promotion. · Personal message, quote, or tip of the month/week/day Take a look at other people's newsletters and see what you like about them that works. And if you haven't already started building your subscriber list after reading this and possibly other articles/papers, what are you waiting for?!

No comments:

Post a Comment

What Is Success?  by: Adam Mahan  In this day and age, success is often described as having big houses, expensive cars, a fanta...